Everyday is a Special Day (for your customers)

With Valentine’s Day coming up in a few days, it is easy to come up with deals for your clients to make them feel special while hopefully padding your cash box.  However, the special treatment you give to your customers on this day does not have to be limited to only one day a year.  Every day is an opportunity to showcase to your clients their importance to your business, even if it is not highlighted in a calendar.

One way to easily incorporate deals for clients and highlight different activities you are doing is to take advantage of wacky holidays.  Wacky holidays are those days you hear about briefly, but can cause major upticks in your business if used quickly.  Days such as National Pizza Day and National Pancake Day are opportunities to highlight the fun side of your business, while giving you a reason to contact customers who may have been quiet for a while.

Highlighting wacky holidays can also be a way to create content for your blog, website and social media when you run out of things to talk about. However, when you do use a wacky holiday, it is important that you make sure the day has some relevance to your business or your customers.  For example, National Grandparents Day can be relevant to celebrate for a day care center, but it would be hard for your parents to care about Science Fiction Day.

You can find a complete calendar of wacky holidays at https://www.timeanddate.com/holidays/fun/.  If you don’t see any relevant to your business, you can also create your own.  Use your businesses anniversary date, the owners birthday or some other special occasion and spread the world about your local celebration.   Happy Holidays!!!

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