To Blog or Not to Blog…What is Blogging Anyway?

The advent of social media has opened up a new, free (in most cases) avenue to help individuals market their business.  Along with the social networking, the term blog (short for weblog) was created in 1997 and has since become a major advertising and, for a lucky few, a major revenue generating outlet.  Blogs allow individuals to publicize their thoughts and ideas or highlight their levels of expertise in a given area.  So should you use one in your business?


There is no easy answer to this question, but here are some things you should consider before jumping into the blog ocean!

1. Purpose

Know why you are interested in creating a blog.  Is it to highlight your expertise in your area, is it to push product or is it to share information that you learn along the way?  These purposes are not independent of each other and it is certainly possible to include all of these reasons (and more) in your rationale for creating a blog.  However, if you do not a focus, purpose for your blog, it may seem more like a journal than organized thought and be a turn off to your readers.

2. Intended Audience

Do you know who you are speaking to with your blog?  If so, is that an audience that can be easily found online and are they likely to follow you?  Just as with everything in business, you need to have a good understanding of your target market and know whether or they are interested in reading the content you are posting.  If your target market is not into blogs, then you may be wasting your time creating one.

3. Dedication

The thing with blogs is you need to be consistent with them.  Adding content only every once in a while is not likely to help you reach your goals.  You need to add content on a regular basis.  Choose one day a week, or a certain time every day to add to your blog to stay on schedule and follow it as much as you can.  You can even take a day to write out all your blog posts and schedule them to post in advance.  The key is to make it a habit and post, post, post.

4. Content Creation

Now the question is what to post.  This is also based on who your audience is and the purpose of your blog.  Tips about how to do business with you, behind the scenes highlights or customer highlights are just a few ideas to talk about.  Here the key is knowing that the blog posts do not need to be long or in depth, but they need to be interesting and informational.  Just think about what you would want to know about a business and start writing from there.

These are just a few of the things to consider when you are considering creating a blog for your business.  If you would like more one on one assistance if determining if a blog is right for your business, contact the experts at

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